FAQ
What about our company's session work and the resulting charts?
When you draw these charts and use them for your sessions, you are not engaging in distribution of the Facilitated Discovery Guide. Consequentially, you needen't even mention it as a partial source of your inspiration.
Publish a website on, write a book about, etc, facilitation?
Any inclusion beyond fair use must satisfy the License, including making the work, or that part of the work, available under the same terms.
Create a workbook for use throughout your company?
Whether you use the Guide as is, or tweak it, this doesn't seem like redistribution. So, you needn't share alike with others outside your company, nor attribute it: you could even label it Confidential or Proprietary, as is the fashion. It would be great if you did distribute your workbook, or at least your experience with the Guide.
If you give your tweaked edition to some consultant to use with your company, or to someone not bound by your confidential or proprietary practices, be clear about your expectations concerning their use of the Licensed materials. If you suspect they may use it outside your company, your action would constitute redistribution ... and be subject to cc-by-sa.
Use a part of this with our clients?
This is really the only tricky bit. If you substantially use the Guide to draw your charts and conduct your sessions, you probably should satisfy the attribution restriction (such a use is a qualifying performance of the work). Because the work you distribute to your client, as a result of the sessions you conduct, is unlikely to actually be further distributed, there's no need to satisfy the share-alike restriction for onward distribution. It's your responsibility to make sure that your client understands that should they wish to reconstruct the “empty” templates (you may not restrict them from doing so) they must satisfy the License as described above, in respect to, both, Faciliated Discovery, and you.